Catalogue and merchandising
Variants, availability, badges, bundles and product ranking: align how products are presented with your trading rules. Your teams help define the source data and display conditions.
For e-commerce teams
Your platform should support the way you sell
A catalogue to enrich, a campaign to publish, a journey to adapt: business needs should guide your next steps. FroggShop extends Shopware to address catalogue management, content and customer experience, with a scope defined around your organisation.
Catalogue, content, journeys
Start with the work your team needs to do
Whether you lead e-commerce, catalogue management or acquisition, identify the tasks your platform constrains and the business rules you need to keep.
Content and organic search
Connect editorial content with your catalogue, structure pages and plan redirects. Headless content and SEO capabilities need to fit your editorial workflow; they do not guarantee search rankings.
Journeys and integrations
Search, filters, customer accounts or store collection: define the intended use and required data. Stock, prices and orders also depend on consistent exchanges with your business systems.
Improve the current site or plan a rebuild?
A blocker does not automatically call for a new platform. Assessment should distinguish configuration, data quality, integration issues and structural limits. Work on an existing site depends on its technology, condition and agreed scope.
Bring a concrete example
Does a campaign require repeated manual steps? Does a filter fail to reflect product attributes? Share the current workflow, expected outcome and tools involved. We can then examine relevant FroggShop capabilities and the adaptations to discuss with your IT team.
Involve your IT teamDefine a useful first scope
Share your priorities, sample products and publishing constraints. Scoping should establish the selected features, data prerequisites and business acceptance criteria before changes are scheduled.
Discuss your e-commerce needs