Building on Shopware means owning your data sovereignty
Germany's e-commerce leader for the 4th year running, Shopware is a European, open-source and API-first base. Your data stays yours, hosted wherever you want — and a team of 300+ people keeps the project moving forward.
UE*Leading e-commerce software vendor in Germany. Source: shopware.com.
A modern commerce base, not a SaaS constraint
Shopware is an e-commerce platform born in Germany and designed for open architectures: APIs, extensions, business rules, headless experiences and system integrations. It fits projects where the company wants technical control over its platform.
- API-first — open and extensible architecture.
- Business rules & headless — custom journeys and experiences.
- System integrations — native connection to ERP, PIM and internal tools.
- Data sovereignty — your data stays yours, hosted wherever you want (EU, on-premise or your own cloud).
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From open source to enterprise plans
FroggShop builds on Shopware's open-source core. Depending on your needs, Shopware then offers commercial plans that unlock advanced features — Rise, Evolve and Beyond.
For businesses ready to scale
Rise
from €600/mo
- Unlimited sales channels
- Shopware Intelligence & 3D capabilities
- Standard support (8-hour reaction)
For ambitious B2B and B2C brands
Evolve
from €2,400/mo
- Everything in Rise, plus:
- B2B Components, Advanced Search, Dynamic Access
- Enhanced support (4-hour reaction) & phone
For advanced needs & compliance
Beyond
Custom pricing
- Everything in Evolve, plus:
- Digital Sales Rooms, Multi-Inventory, subscriptions
- 24/7 priority support & dedicated account manager
Shopware prices shown for reference. Full comparison on shopware.com/pricing.
An open base means keeping control of your platform and sovereignty over your data — not renting them.
A solution ready for agentic commerce and administration
Because Shopware exposes an API-first, extensible and structured base, it naturally supports AI use cases — on the storefront and in the back-office: shopping assistants, business agents, AI-assisted administration, catalogue automation, MCP orchestration and connections with internal tools.
Shopware fits ambitious project constraints
Open and controllable
The project remains hostable, extensible and auditable. IT keeps control over architecture, data and integrations.
Built for Europe
Shopware is well established in the European ecosystem, especially German-speaking and Central-European markets, with an integrator network and B2B/B2C references.
Suited to custom work
The platform lets teams compose journeys, business rules and integrations without starting from an empty framework.
FroggShop is not a Shopware competitor
FroggShop is a Shopware adoption accelerator: a reproducible method and a project layer that make the platform directly usable on French and Western-European projects — ERP/PIM, relay points, catalogue SEO, headless CMS, payment, security, performance and operations. Shopware stays the base; FroggShop accelerates adoption and execution, without an architecture dependent on too many third-party plugins.
A balanced alternative to common approaches
Fast, but less free
They fit many use cases, but become more constrained when the project requires strong customisation of systems, business rules or hosting.
Known, but sometimes fragile
The ecosystem is useful, but stacked extensions can create conflicts, slow upgrades and make maintenance more expensive.
Very flexible, but longer
They offer lots of freedom, but often require rebuilding more commerce, back-office, catalogue and operations blocks.
Considering Shopware for a serious project?
We can help scope the base, risks, integrations and useful FroggShop blocks.
Discuss the project