Configure your analytics tools and marketing tags in Shopware
Bring together the settings needed for your store’s chosen analytics and marketing tools. FroggShop provides Google Tag Manager integration alongside the sales channel’s Analytics settings.
Identify the tools actually in use
Tracking IDs are entered in the provided settings. Google Tag Manager manages the tags in the chosen container; its presence alone does not define the events to measure.
Separate installation from the measurement plan
The pages and actions to observe, the expected events and the data recipients must be defined. Checks focus on the requests actually sent and on avoiding duplicates between integrations.
Check consent before publishing
Managing IDs and scripts does not prove they are blocked before consent. Container loading and every tool it triggers must be checked on a first visit, after refusal, after acceptance and after consent withdrawal.
Cookie categories, visitor information and data retention must be defined for the project. The measurement plan and compliance conditions must be validated for each project.
What is the scope of your project?
Tell us about your needs and the tools you use. We can clarify the possibilities, conditions, alternatives and scope of work suited to your project.
Discuss your needs