Define URL patterns for catalogue pages in Shopware
Make published pages identifiable from their URLs. FroggShop uses URL patterns for the brand and catalogue selection journeys enabled in your shop.
Use a shared structure across pages
Installed patterns define the structure of brand page URLs and catalogue permalinks. For a filtered selection, the URL can combine the category path with the selection label.
Generate URLs from published data
Page information and labels feed the patterns. Generated URLs must be checked in the relevant sales channel and language, especially when several selections have similar names.
Prepare changes without losing old links
Changing a URL pattern requires checking collisions and existing links. URL regeneration and the redirect strategy must be organised together.
A readable URL alone does not make a page publishable or indexed. Page status, content and SEO directives remain separate settings.
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